The Company
Berge & Meer – Specialist in Round Trips and Cruises
Berge & Meer Touristik GmbH is a renowned tour operator that has been making travel dreams come true since 1978. As a specialist in round trips and cruise combinations, the company is known worldwide for extraordinary travel experiences. At its headquarters in Rengsdorf in the Westerwald region, around 270 employees are responsible for planning, purchasing, and selling trips. Berge & Meer offers a wide range of high-quality travel options and is firmly committed to cutting-edge technology and digital advancement.
The Challenge
From Fragmentation to a Holistic, Future-Proof Platform
Berge & Meer faced the complex task of fundamentally modernizing its e-commerce platform. The goal was not merely a visual overhaul, but a comprehensive renewal of the technological foundation to create a holistic platform environment — one that would be scalable, future-proof, and capable of significantly increasing online conversion.
Technical and Structural Challenges
Central Platform Strategy & White-Label Capability
The need to establish a central platform solution while simultaneously developing white-label solutions for well-known partners, additional clients, and travel agencies.Diverse Travel Products in One Platform
Unifying different types of travel — such as round trips, beach holidays, and cruises — within a single, consistent user experience.Clear UI/UX
Designing and implementing a UI/UX that maps the complexity of diverse travel offerings into a clear, unified structure.Multiple Product Sources with Centralized Search
Consolidating various product sources (including proprietary products and external partners such as Bewotec, Nezasa, and CruiseCompass) into a single shared search.
The Implementation
Agile Partnership for Tailored Solutions
Integration of Diverse Product Types
Different product types such as round trips, cruises, and beach holidays, delivered from multiple sources, are presented to users in a modern UI — from inspiration through to booking.Focus on User Experience and Conversion
The platform was developed with a clear goal of optimizing the user experience and increasing conversion rates, supported by the flexible design capabilities of TravelSandbox® and freshMS.Agile Development Processes
Agile working methods and flexible development processes led to a fast time-to-market.
Multi-Tenancy:
Tchibo Travel leverages the scalable platform architecture
As part of the requirement to deliver flexible white-label solutions for well-known partners and additional clients, tchibo-travel.de was successfully integrated as a new tenant into the existing platform architecture. To ensure full customizability and maximum flexibility for this new partner, freshMS — the integrated content management system — was made more flexible to better individualize tenants.
This rapid scalability and efficiency was made possible by TravelSandbox®. The implementation included adapting the platform to Tchibo's new corporate identity, optimizing for accessibility, and integrating additional functionalities already in use on berge-meer.de, such as the semantic free-text search (KIRA, the AI travel assistant). These measures contribute to a significant increase in online conversion.
Technologies & Product Solutions
The following key technologies and products were used in the implementation of the project:
TravelSandbox®
The flexible and powerful platform forms the foundation of the new sales platform. It enables full customizability and maximum flexibility for Berge & Meer's extensive range of travel offerings.Fusion
This freshcells component enables comprehensive aggregation of a wide variety of product sources, including Berge & Meer's own offerings as well as external partners such as Bewotec, Nezasa, and CruiseCompass. This provides users with a comprehensive and efficient search function.freshMS
freshcells' integrated content management system supports the platform's flexible design options, optimizes the presentation of travel products, and contributes to improved SEO visibility and sales promotion. It enables Berge & Meer to tailor every trip precisely to customer preferences.
Our products
The Result
Efficiency, Flexibility, and Growth Potential
Modernized Brand Presence
The visual appearance and technological foundation were comprehensively overhauled, resulting in an improved user experience and increased customer satisfaction.Increased Online Conversion
The optimized platform is designed to significantly boost conversion rates.Centralized and Unified Customer Experience
Users can find offerings across all product types — round trips, beach holidays, and cruises — in a clear and easily accessible way.
Flexible and Scalable Architecture
TravelSandbox® Quickstart enables Berge & Meer to present its extensive offering in a structured manner and create an individualized booking experience that meets future requirements.Future-Proofing
The partnership ensures that the platform remains adaptable to increasing demands and future changes in the travel sector.
Conclusion
A Future-Ready Digital Foundation for Lasting Success
The collaboration between Berge & Meer and freshcells has fundamentally transformed the digital landscape for the travel provider. Through the implementation of cutting-edge technologies and tailored solutions, a powerful, flexible, and future-proof sales platform has been created.
Berge & Meer is now optimally positioned to further consolidate its market position as a specialist in round trips and cruises and to continuously expand its offerings. The agile collaboration and custom-built technological solutions are the keys to a successful market presence and sustainable growth.
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