Modernization and Individualization
of a Tourism Platform
for S-Markt und Mehrwert

The company

S-Markt und Mehrwert -
Distribution Strategist for the Sparkassen-Finanzgruppe

S-Markt und Mehrwert is a service provider and partner for distribution and marketing strategies for clients within the Sparkassen-Finanzgruppe.

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The company aimed to enhance security, flexibility, efficiency, and modernization to make its services more appealing to Sparkassen and their travel products, ultimately increasing customer satisfaction.

The challenge

Modernization and Individualization
of the online sales platform

The challenge involved replacing an outdated platform with a new, manageable whitelabel system while significantly expanding and optimizing the capabilities of client management.

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This included autonomously creating over 80 Sparkassen as clients. The sophisticated and highly complex client management via freshMS® allowed the creation of marketing pages and customization of modules and content down to teaser level, which could be controlled differently for each client.

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Additionally, the integration of various service and third-party APIs was to enhance functionality.

The implementation

Agile Web Development and
Tailored Solutions

The approach adopted was agile web development, starting with a comprehensive two-month conceptualization phase. The project was executed in multiple phases:

Initial Project and Consultation
Focus was on developing the whitelabel system, client management, and customization options for clients. Customer consultation and training were essential during this phase.
Maintenance (Scrum)
After the go-live, the platform was further developed in an agile Scrum model. Continuous implementation of API integrations, optimization of refund communication, implementation of customer login, and other features were carried out.

Tech & Services

Technologies such as Strapi, Amadeus, Kubernetes Hosting, and freshcells' in-house products like freshMS®, QuickStart, and Fusion were utilized to meet these high requirements. Direct integration with URV via Amadeus was facilitated.

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Our products

Conclusion

Successful Modernization and
Flexibility

Through close collaboration and agile project management, freshcells successfully met the requirements of S-Markt und Mehrwert. The platform's modernization, extensive customization options, and efficient project implementation resulted in outstanding outcomes and a satisfied customer. The partnership between the companies contributed to making the tourism platform future-ready and better aligned with end customer needs.

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Plattenplaner

Your way to individual real time product configuration and ordering

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Lufthansa Holidays

Conversion increasement with new sales channels

HLX Touristik GmbH powers holiday brands for Lufthansa, Swiss, Radio Energy, Condor and platforms for travelzoo, secret escapes, Urlaubs Guru and many more.

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