The company
S-Markt und Mehrwert -
Distribution Strategist for the Sparkassen-Finanzgruppe
S-Markt und Mehrwert is a service provider and partner for distribution and marketing strategies for clients within the Sparkassen-Finanzgruppe.
The company aimed to enhance security, flexibility, efficiency, and modernization to make its services more appealing to Sparkassen and their travel products, ultimately increasing customer satisfaction.
The challenge
Modernization and Individualization
of the online sales platform
The challenge involved replacing an outdated platform with a new, manageable whitelabel system while significantly expanding and optimizing the capabilities of client management.
This included autonomously creating over 80 Sparkassen as clients. The sophisticated and highly complex client management via freshMS® allowed the creation of marketing pages and customization of modules and content down to teaser level, which could be controlled differently for each client.
Additionally, the integration of various service and third-party APIs was to enhance functionality.
The implementation
Agile Web Development and
Tailored Solutions
The approach adopted was agile web development, starting with a comprehensive two-month conceptualization phase. The project was executed in multiple phases:
Initial Project and Consultation
Focus was on developing the whitelabel system, client management, and customization options for clients. Customer consultation and training were essential during this phase.Maintenance (Scrum)
After the go-live, the platform was further developed in an agile Scrum model. Continuous implementation of API integrations, optimization of refund communication, implementation of customer login, and other features were carried out.
Tech & Services
Our products
Conclusion
Successful Modernization and
Flexibility
Selected success stories
