The Company
ADAC Reisen –
360-Degree Sales Strategy
ADAC Reisen is a subsidiary of the ADAC regional clubs, operating more than 250 travel agencies and the online portals adacreisen.de, galeria-reisen.de, and urlaub.de. The company offers package, individual, and group trips from all major tour operators, as well as holiday homes, camper vans, rental cars, ferries, cruises, and exclusive, curated travel deals for ADAC members.
A unique feature of ADAC Reisen is the combination of online offerings and physical travel agencies, which are operated as franchise businesses. To support this hybrid sales strategy and reach customers both online and offline, ADAC Reisen relies on the TravelSandbox® platform technology by freshcells.
The Challenge
Digital Transformation for 250+ Travel Agencies & 3 Brands
The task was to redesign the existing ADAC Reisen websites with a scalable, future-proof, and technologically advanced digital platform solution. Several key challenges had to be addressed.
Technical and Structural Challenges
Combining Online and Offline Travel Sales
The new platform had to serve both online sales and the individual needs of in-store travel agencies. The goal was to seamlessly connect physical sales points with digital offerings to ensure a consistent customer experience across all channels. The platform also had to be flexible and rapidly adaptable to support new brands, in line with modern omnichannel sales strategies.Integration and Customization of Multiple Booking Journeys
Each of the 250+ travel agencies received its own digital booking journey, including affiliate ID assignment to attribute bookings correctly. In addition, comprehensive customization and optimization were required for integrating partner booking engines (IBEs). For core business areas like package holidays and hotels, a fully customizable booking flow using the Amadeus Leisure Webservice API was implemented.
A Platform for 250+ Travel Agencies, Galeria Reisen, and Urlaub.de
Following the acquisition of 70 Galeria travel agencies, the galeria-reisen.de and urlaub.de brands were integrated into the ADAC Reisen platform within just a few weeks – each with its own sales instance and additional features. This was made possible through TravelSandbox®’s multi-client management and white-label technology, enabling rapid scalability, efficiency, and flexibility.Migrating Thousands of SEO-Relevant Pages and Content
A major SEO advantage of ADAC Reisen is its vast library of travel guide content that attracts organic traffic. Using a combination of automated tools and a well-coordinated migration team from freshcells, the SEO value of this content was preserved during the relaunch.
The Implementation
Tourism Expertise and Proven Platform Technology for Market Leaders
360-Degree Omnichannel Strategy with Customer Login
Travel agencies now benefit from improved digital integration, enabling a more efficient sales process and optimized customer journeys – including exclusive member benefits.Enhanced Member Travel Section
freshcells redesigned the exclusive member offers, which are now searchable and filterable. Screenshots: Landing page, detail page of a member trip, member area, hotel detail view.
Technologies & Product Solutions
Technologies from Amadeus, combined with Kubernetes cloud hosting and proprietary products from freshcells – such as TravelSandbox®, freshMS, and Fusion – were used to meet the platform’s demanding requirements.
All connected sales channels were managed using individualized multi-client identifiers.
TravelSandbox®
A powerful and modular platform architecture with white-label solutions for additional customizable sales tracks on the same platform – for Galeria Reisen and Urlaub.de.freshMS
The management system for marketing and administration across multiple travel agencies with individual customization capabilities.Fusion & API-Integrationen
Integration of external systems such as Amadeus Webservice, Optimizely, Midoco, and other technological components.
Our products
The Result
Stability and Innovation with Tailored Sales Tracks
Fast and Flexible Integration of New Brands
The acquisition and onboarding of Galeria Reisen and Urlaub.de were completed in a very short timeframe, strengthening ADAC Reisen’s market position.Customizable Travel Agency Pages
Each ADAC travel agency can tailor its own sales track. Customers recognize their local agency – complete with local contacts, regional tips, and on-site offers.Direct Integration of Amadeus Webservice API and Partner IBEs
Seamless connection to external providers and exclusive member trips.
Optimized Booking Experience & UI/UX Design
The central booking platform streamlines the customer process and ensures a seamless user experience across all types of travel – from package holidays to rental cars, cruises, and ferries.Optimized Maintenance and Content Management
Thanks to the multi-client platform, administrative effort is significantly reduced. Content can be managed centrally across all travel agencies while still allowing for individual adjustments.Future-Proof
A scalable architecture supports long-term enhancements and adaptation. Fusion allows for easy replacement and expansion of product sources, ensuring flexibility and diversity.
Conclusion
Efficient 360-Degree Online & Offline Sales Through Innovative Technologies
The partnership between ADAC Reisen and freshcells is a digital transformation success story. With the introduction of a central, multi-client platform, ADAC Reisen not only established a solid technological foundation for efficient 360-degree omnichannel sales – it also gained the ability to respond flexibly to market changes, integrate new brands quickly, and continuously optimize the customer experience.
The implementation combines strategic foresight with technological innovation – laying the foundation for sustainable growth, stronger brand presence, and modern, digitally supported customer engagement across all channels.
Ongoing collaboration and further development ensure that ADAC Reisen will continue to benefit from an innovative, market-leading solution.
Discover Your Potential in the Travel Industry:
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