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UX Engineering & UI Design

We make ideas a reality

From the initial idea to a detailed concept to an interactive prototype - in collaboration with you, we create unique user experiences (UX) with modern user interfaces (UI), which increase customer satisfaction and strengthen your business.

We digitize processes, products, services and interactions by designing user experiences that lay the foundation for your digital business.

Our range of services covers the entire design and development process.
As a team player, we also work with in-house design/development departments or other service providers.

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4 Phases to the optimal design for your target group:

1.Analysis, Strategy & Conception

Great concepts are created in dialog with all those involved. Together we develop good ideas, define concrete requirements and design suitable solutions. By focusing on the user and their challenges, we solve real problems in the authentic context of use.

Target group analysis (Persona mapping)
Market, trend and competition analysis
Requirements analysis (Contextual Inquiry & Use Cases)
User Journey Mapping
Ideation
Design Sprints
Information architecture
UX-Consulting & Training
Expert-Reviews
Focus group & user interviews
UX-Analysis & Conversion-Rate-Optimization

2.User Interface & Interaction Design

Pictures say more than 1,000 words - in order to get concrete impressions of the system early on in the project, we create interactive prototypes that serve for internal company presentations, user tests and as specifications for development.

Wireframes & Sketches
Moodboards & Web-Styleguides
Design System Definition & Pattern Libraries
Visual Design
Brand & Corporate Design
UX Writing
Interaction Design
High-Fidelity-Prototyping

3.User Testing & Usability Optimization

The use of prototypes and user tests enables rapid testing and validation of a wide variety of solution approaches. User & usability tests help you to make better decisions. Iteratively, the design can thus be optimized to develop a maximum user-friendly UI/UX design.

User Interviews
Usability Testing
A/B Testing
Remote User Testing
Heuristic Evaluation
Cognitive Walkthrough
Field Study

4.Front-End Development & UX Engineering

Component-based, dynamic, responsive. In the front-end, all results of the UI-UX process merge into a consistent, dynamic entity.
UX Engineering combines design and development in interaction with the system architecture to create performant, flexible and optimally usable solutions.

User & System Requirements Engineering
Design System Development (Atomic Design)
Living Style Guide
Component Driven Development
Test Driven JS-Development

Who has already benefited

Selected success stories

ADAC Reisen

A Central Platform for Digital and In-Store Travel Sales

ADAC Reisen combines online offerings with a network of travel agencies as part of its hybrid sales strategy. To support this, the company relies on freshcells’ TravelSandbox® platform.

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Mitsubishi Factory Automation

Integration of Content Management, CRM, and Web Services

As an EMEA-wide company with an extensive product range, Mitsubishi Electric Factory Automation’s web platform serves as a key touchpoint for visitors from diverse markets and industries.

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S-Markt und Mehrwert

Modernization and Individualization of a Tourism Platform

The partnership between the companies contributed to making the tourism platform fit for the future and better meet the needs of end customers.

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DER Touristik Suisse AG

Multi-brand enterprise booking platform

With its brands Kuoni, Helvetic Tours, and lastminute.ch, DER Touristik Suisse AG is the Swiss market leader. It now operates all of its booking websites with only a single enterprise booking platform using freshcells fusion and TravelSandbox® technology.

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