Conversion increasement with new sales channels

HLX Touristik GmbH powers holiday brands for Lufthansa, Swiss, Radio Energy, Condor and platforms for travelzoo, secret escapes, Urlaubs Guru and many more.

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Many international airlines are seeing holidays as a way to promote their brand and boost customer loyalty. Which is why more and more airlines are developing their own holiday brands - as it also represents another revenue stream
Ancillary services generate revenues due to volumes, but holidays can deliver significantly greater revenues at much greater margins as empty seats can be sold with lower rates hidden within the package price. Typically, the airline will outsource its holiday brand to specialist partners, and one of the busiest in the industry today is HLX Touristik GmbH is a medium-sized tour operator based in Baden-Baden, Germany.
Specialized in combining flights and hotels in real-time to offer dynamically packaged holidays, HLX Touristik GmbH as the tour operator powers holiday brands for Lufthansa, Swiss and Condor. Ryanair Holidays has been launched in cooperation with W2M and Iberostar. HLX also supports Sixt car rental dunamically package various airlines with its car hire offers
Welcome to

Lufthansa Holidays equipped with the whitelabel technology of our travelsandbox® is the answer to the increasing demands for online travel portals with the perfect balance between performance, UX and flexibility. Lufthansa Holidays and its whitelabels offer a stable solution to target a large amount of diverse user groups.



  • 5 whitelabels created in 3 months
  • Shared configurations and APIs
  • Build pages in minutes via freshMS® on-page content management
0travellers per year
0 Millionturnover per year
0bookings per day

The features

Innovative offer configuration

  • High performing complex search queries (Cascade)
  • Intuitive product configuration features
  • Modular booking integration with out of the box solutions

Innovative travel search

  • Multi-language, -market & -currency ready
  • Connect multiple NBC sources via mightyC
  • Add whitelabels within weeks
  • Intelligent product control

From beach holidays to city trips or cruises

  • High-quality package tours for every holiday budget since 2010
  • Exclusive partners e.g. Lufthansa, Swiss, Travelzoo, Condor
  • Relaxed arrival and departure with transfer


1 Initial workshop
2 Conception
3 Iterative development
4 First Release

Features done by @freshcells

Technology we used

  • High Perfomance
  • Absloutly scalabe
  • Flexible
  • State of the Art

New distribution channels

  • Linked offers on different whitelabels
  • Partner pages
  • Shared configurations and APIs

Marketing powered by freshMS

Create landingpages with marketing teasers in minutes with freshMS® On-Page Content Management. Realtime prices, sales promotions, dynamic offer management and many more...

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Responsive design

All our products are built responsively as standard, so they look great on any device. We use innovative UI elements to create unique products.

  • Innovative UI elements
  • Designed for all devices

Client feedback

Customer reviews

See it in action

If you get interested into this project hit the button and check it live.

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Selected success stories