schauinsland-reisen modernizes digital sales channels with technology partner freshcells

Düsseldorf, October 7, 2025 – schauinsland-reisen, one of Germany’s leading tour operators, is taking the next step in its digital transformation by implementing the TravelSandbox® platform from Düsseldorf-based software experts freshcells. With the successful go-live, the company marks a major milestone toward future-proof, flexible, and efficient sales structures.

“It was crucial for us to find a partner that not only leads technologically but also offers the flexibility to meet our individual requirements,” says Thomas Merten-Braungart of schauinsland-reisen. “With freshcells’ TravelSandbox®, we can modernize our digital sales channels while reducing the workload on our internal resources. The new platform gives us the technological foundation to continue offering our customers the best possible travel experience – fast, adaptable, and future-ready.” Benefits of the new platform The TravelSandbox® is a modular and highly flexible platform specifically designed to meet the dynamic demands of the travel industry. It enables tour operators to quickly integrate new offers, manage marketing activities efficiently, and create a personalized customer experience. schauinsland-reisen particularly benefits from:

• Scalability and integration: API-centric architecture for seamless connection to existing systems and maximum future viability.
• Optimized booking processes: Improved user experience through modern, fast, and flexible workflows.
• Content management & product maintenance: Directly editable product detail pages, flexible product management via IFF and Giata codes, and seamless content integration through a dedicated API.
• Marketing & communication: Customizable email templates and enhanced SEO features in freshMS, including flexible headline tag assignment for maximum visibility.

Strategic significance With the introduction of the new platform, schauinsland-reisen underscores its ambition to meet the evolving needs of its customers while aligning internal processes with future-oriented standards. The decision to partner with freshcells is based on the company’s long-standing expertise in digital tourism solutions and its ability to implement complex requirements with flexibility and efficiency.