Explorer, the Specialist for Round Trips, Embarks on a New Digital Era with freshcells’ TravelSandbox®
Düsseldorf, January 2026 – Explorer, a leading specialist for individual travel, and round trips, has been part of the Schauinsland-Reisen Group since 2024. Now, Explorer has also chosen the TravelSandbox® by freshcells to redesign its digital sales platform. This strategic partnership aims to modernize Explorer’s technological infrastructure and strengthen its online presence for the long term.
Explorer, the modular travel specialist, offers tailor-made experiences for all target groups. Travelers can choose from over 900 individual itineraries across 75 countries – from a round trip through Portugal to a coastal route along Australia’s east coast. Explorer was looking for a proven and future-ready e-commerce solution to showcase its unique travel products in the best possible way while simplifying the booking process for customers. The decision to implement the TravelSandbox® by freshcells highlights the company’s commitment to leveraging technological innovation in order to respond flexibly to the dynamic demands of the travel market. The TravelSandbox® is a modular, scalable, and fully customizable platform specifically developed for the travel industry. It enables efficient integration of various product data sources, such as Amadeus and Nezasa, as well as flexible management of marketing activities. Thanks to its API-centric architecture, the platform can be seamlessly integrated into existing system landscapes and provides the flexibility required for future growth. “We chose freshcells because we were impressed by their proven expertise and the technological maturity of the TravelSandbox®,” says Heike Niederberghaus, Managing Director of Explorer. “This partnership enables us to build a modern and powerful platform that delivers an outstanding digital experience for our customers while optimizing our internal processes.” Tom Hülser, CEO of freshcells, adds: “We are proud to accompany the long-established Explorer brand on this transformation journey. The project also demonstrates the distinctive strengths of TravelSandbox®: it handles Explorer’s highly specialized individual travel and round trip segment just as confidently as the package business of Schauinsland-Reisen. The fact that we can map these different business cases in parallel on the same technological foundation underlines the platform’s exceptional flexibility.” freshcells will be responsible for the conception, implementation, and go-live of the new platform. This collaboration demonstrates how customized technological solutions and close cooperation can ensure a successful and future-proof market presence.
Return to overviewExplorer, the modular travel specialist, offers tailor-made experiences for all target groups. Travelers can choose from over 900 individual itineraries across 75 countries – from a round trip through Portugal to a coastal route along Australia’s east coast. Explorer was looking for a proven and future-ready e-commerce solution to showcase its unique travel products in the best possible way while simplifying the booking process for customers. The decision to implement the TravelSandbox® by freshcells highlights the company’s commitment to leveraging technological innovation in order to respond flexibly to the dynamic demands of the travel market. The TravelSandbox® is a modular, scalable, and fully customizable platform specifically developed for the travel industry. It enables efficient integration of various product data sources, such as Amadeus and Nezasa, as well as flexible management of marketing activities. Thanks to its API-centric architecture, the platform can be seamlessly integrated into existing system landscapes and provides the flexibility required for future growth. “We chose freshcells because we were impressed by their proven expertise and the technological maturity of the TravelSandbox®,” says Heike Niederberghaus, Managing Director of Explorer. “This partnership enables us to build a modern and powerful platform that delivers an outstanding digital experience for our customers while optimizing our internal processes.” Tom Hülser, CEO of freshcells, adds: “We are proud to accompany the long-established Explorer brand on this transformation journey. The project also demonstrates the distinctive strengths of TravelSandbox®: it handles Explorer’s highly specialized individual travel and round trip segment just as confidently as the package business of Schauinsland-Reisen. The fact that we can map these different business cases in parallel on the same technological foundation underlines the platform’s exceptional flexibility.” freshcells will be responsible for the conception, implementation, and go-live of the new platform. This collaboration demonstrates how customized technological solutions and close cooperation can ensure a successful and future-proof market presence.
