Eurowings Holidays relies on freshcells’ TravelSandbox®
Düsseldorf, October 2025 – Eurowings Holidays has chosen the TravelSandbox® eCommerce platform solution from freshcells for the development of its package holiday offering. With this modern and scalable technology, Eurowings is sustainably supporting its strategic focus in the package holiday segment.
Driven by the need to bring an efficient and high-performance platform to market, Eurowings Holidays opted to collaborate with freshcells. The successful implementation is ensured by freshcells’ many years of experience in developing eCommerce platforms for tour operators and online travel agencies (OTAs), as well as its expertise in integrating product sources such as Peakwork. The development is taking place in close partnership with the expert teams for Marketing, SEO, and Analytics at Eurowings Holidays, as well as the digital specialists at Eurowings Digital, to create a fully integrated product and user experience. In the medium term, this will also enable Eurowings to leverage upselling potential from its flight sales channel. “We chose freshcells because of their outstanding expertise, particularly in package holiday eCommerce platforms. We are also convinced that the flexible platform provides a strong foundation for integrating Eurowings Holidays’ package products seamlessly into the Eurowings world,” confirms Irina Haselmann, Managing Director of Eurowings Holidays. The TravelSandbox® by freshcells is a customizable, modular platform specifically designed to meet the dynamic needs of the travel industry. It enables tour operators and travel distributors to efficiently integrate and flexibly switch between product sources. Through the integrated freshMS, marketing activities can be managed, and a personalized customer experience can be created. Thanks to its API-driven architecture, the TravelSandbox® integrates smoothly into existing system landscapes, offering flexibility and scalability to support the future growth of Eurowings Holidays.
Return to overviewDriven by the need to bring an efficient and high-performance platform to market, Eurowings Holidays opted to collaborate with freshcells. The successful implementation is ensured by freshcells’ many years of experience in developing eCommerce platforms for tour operators and online travel agencies (OTAs), as well as its expertise in integrating product sources such as Peakwork. The development is taking place in close partnership with the expert teams for Marketing, SEO, and Analytics at Eurowings Holidays, as well as the digital specialists at Eurowings Digital, to create a fully integrated product and user experience. In the medium term, this will also enable Eurowings to leverage upselling potential from its flight sales channel. “We chose freshcells because of their outstanding expertise, particularly in package holiday eCommerce platforms. We are also convinced that the flexible platform provides a strong foundation for integrating Eurowings Holidays’ package products seamlessly into the Eurowings world,” confirms Irina Haselmann, Managing Director of Eurowings Holidays. The TravelSandbox® by freshcells is a customizable, modular platform specifically designed to meet the dynamic needs of the travel industry. It enables tour operators and travel distributors to efficiently integrate and flexibly switch between product sources. Through the integrated freshMS, marketing activities can be managed, and a personalized customer experience can be created. Thanks to its API-driven architecture, the TravelSandbox® integrates smoothly into existing system landscapes, offering flexibility and scalability to support the future growth of Eurowings Holidays.
