Since 1987, HLX Touristik GmbH from the last-minute travel innovator Karlheinz Kögel, has proven that package holidays can be sold successfully online. The technological foundation for all the platforms operated by the Baden-Baden company is provided by the Düsseldorf software company freshcells systems engineering GmbH.
The platform iberostarurlaub.com launched a few days ago as the latest member of the HLX Touristik family, and shows how quickly tourism providers can push their online business with the right partners. Iberostar is an established, successful hotel brand from Spain with 120 buildings in 17 countries. Their online sale of package holidays is now operated by the experts at HLX.
With the expertise of HLX Touristik GmbH, Iberostar is supported by one of the most successful online vendors in the travel segment and thus enjoys the technical possibilities afforded by modern, sophisticated Web technology.
The TravelSandbox® architecture solution from freshcells, which is used by HLX, make it possible to set up a new sales channel for the brand faster and with less complication than with other solutions on the market.
'No compromise in the range of function' is the motto for white labelling with TravelSandbox®. No compromise in the speed of implementation could be added to this. Your desired online sales platform, operated as a white label by HLX Touristik, can be prepared in a very short time.
As with other successful HLX white labels, visitors can expect attractive features such as the offer cascade, which offers a simple and intuitive way to find the right holiday. However, the powerful search, which can either be completely open or parameterized, shows how modern Web technology and good design can increase conversion.
It is noteworthy that TravelSandbox® from freshcells is behind all HLX sales channels for established brands, such as Eurowings, Lufthansa and hlx.com. TravelSandbox allows the various sales channels to use the attractive features together. However, it is also possible to integrate a feature for only one or more selected white labels. Above all, complex connections to offer sources, payments and so on can be used jointly across all white labels, which offers enormous economic advantages.
'The fact that the technology doesn't set any limits on the development of our business is a good feeling,' explains Carlos Esteve Ferrandis, co-director of HLX Touristik GmbH. He adds, 'freshcells has been our reliable technology partner for many years. The innovative power and technical capabilities have convinced us from day one and still do.'
- Booking engine framework for the touristic industry by freshcells