ADAC Reisen Integrates 70 Galeria Travel Agencies into the New freshcells Platform
Düsseldorf, August 14, 2024 – Following the recent acquisition of 70 Galeria travel agencies, ADAC Reisen, one of Germany's leading travel providers, together with the Düsseldorf-based software and consulting company freshcells, has successfully completed the integration of Galeria Reisen into its digital infrastructure. ADAC Reisen now operates a total of 240 travel agencies across Germany.
As part of this integration, the domains www.galeria-reisen.de and www.urlaub.de were integrated into the existing ADAC Reisen platform and expanded with additional functions and modules, from which all brands on the platform now benefit. This is based on freshcells' white-label technology anchored in TravelSandbox®. In addition, the omnichannel concept developed by freshcells, which optimally connects stationary sales in travel agencies with digital offerings, is now also being used for Galeria Reisen. As a result, not only the new brands – Galeria Reisen and Urlaub.de – but also ADAC Reisen – benefit from a uniform, efficient platform that meets the modern requirements of omnichannel travel distribution. Within a very short time after the takeover was announced, the project was successfully implemented, completely replacing the existing solutions of Galeria Reisen and Urlaub.de. This fast and effective integration underscores the flexibility and performance of the TravelSandbox® platform. It enables ADAC Reisen to react quickly to market changes, as the technology can be dynamically adapted to changing business strategies. "The project impressively demonstrates the added value that companies can achieve by relying on our platform," says Tom Hülser. "The cooperation with ADAC Reisen is an example of how acquisitions can be securely integrated into online sales in the shortest possible time through tailor-made solutions from our company." TravelSandbox® has once again proven its technological advantage. The white-label technology used and the flexibility of the platform are decisive factors that have significantly contributed to the success of this project. ADAC Reisen and freshcells are thus setting new standards in change management and demonstrating that close cooperation and tailor-made technological solutions are the key to a successful market presence.
Return to overviewAs part of this integration, the domains www.galeria-reisen.de and www.urlaub.de were integrated into the existing ADAC Reisen platform and expanded with additional functions and modules, from which all brands on the platform now benefit. This is based on freshcells' white-label technology anchored in TravelSandbox®. In addition, the omnichannel concept developed by freshcells, which optimally connects stationary sales in travel agencies with digital offerings, is now also being used for Galeria Reisen. As a result, not only the new brands – Galeria Reisen and Urlaub.de – but also ADAC Reisen – benefit from a uniform, efficient platform that meets the modern requirements of omnichannel travel distribution. Within a very short time after the takeover was announced, the project was successfully implemented, completely replacing the existing solutions of Galeria Reisen and Urlaub.de. This fast and effective integration underscores the flexibility and performance of the TravelSandbox® platform. It enables ADAC Reisen to react quickly to market changes, as the technology can be dynamically adapted to changing business strategies. "The project impressively demonstrates the added value that companies can achieve by relying on our platform," says Tom Hülser. "The cooperation with ADAC Reisen is an example of how acquisitions can be securely integrated into online sales in the shortest possible time through tailor-made solutions from our company." TravelSandbox® has once again proven its technological advantage. The white-label technology used and the flexibility of the platform are decisive factors that have significantly contributed to the success of this project. ADAC Reisen and freshcells are thus setting new standards in change management and demonstrating that close cooperation and tailor-made technological solutions are the key to a successful market presence.
