At the International Tourism Exchange (ITB) in Berlin, eniyan unveils its pioneering booking and consulting platform aimed at successfully integrating traditional travel agencies into the online world while preserving their local strength. The platform allows eniyan to create new websites specifically for each travel agency and at the same time offers travel agencies the opportunity to manage their sites independently. After extensive research, eniyan was thrilled to have found the ideal solution with freshcells' TravelSandbox®. The innovative technology of TravelSandbox®, which is already successfully used by well-known tour operators, convinced eniyan and enabled the development of the new platform.
From local expertise to digital presence
The newly developed eniyanWAVE platform enables travel agencies to combine their local expertise and personal customer support with the extensive possibilities of digitization. This unique combination positions travel agencies as equal competitors to large online travel platforms and opens up a market niche that has remained untapped until now. Travel agencies can now expand both their local and digital influence and thus have a clear advantage over OTAs.
Technological basis and user administration
The core of the collaboration is freshcells'
TravelSandbox®. It serves as the technological basis for online travel platforms that can be tailored to the needs of individual travel agencies and is extended by the Instance Manager. The Instance Manager from freshcells enables eniyan to efficiently set up new websites with booking and consulting platforms for travel agencies.
After being set up by eniyan, the travel agencies have the freedom to manage their own sites independently, giving them flexibility and control over their online presence.
This combination of state-of-the-art technology and collaborative partnership enables eniyan to successfully support travel agencies in expanding their online business.
Comprehensive functions and user-friendly features
eniyanWAVE offers a range of advanced functions specifically designed for the needs of modern travel agencies. Firstly, several multilingual options are available for global customer communication. Secondly, the Peakwork Player-Hub technology ensures that the tour operators' data is up-to-date and comprehensive. This is accompanied by dynamic prices, which guarantee that offers are always current. Travel agents and customers can maintain an overview thanks to the numerous filter options, which can be set based on the DRV's Global Types.
3D Secure ensures the security of credit card transactions. To ensure that transactions are not only secure but also as easy as possible for travel agencies to manage, eniyan has integrated a function for the automatic export of online bookings to the Midoffice systems to simplify administrative processes. And these are just some of the many options that eniyanWAVE offers to support travel agencies in their daily work and optimize their services.
Tailor-made websites and eniyan DNA Analysis
Travel agencies receive a new website that, with the help of the eniyan DNA Analysis, is specially tailored to the philosophy of the respective travel agency and is delivered with numerous landing pages, according to the eniyan motto "We take care of everything for you."
The travel agency does not have to intervene itself but can do so at any time. In addition to the already public booking function for package tours, hotels, and flights, cruises, rental cars, and travel insurance will also be bookable via the tool in the future. However, Wave is not only intended to be used by the travel agency's customers but also by the travel agents, who can put together offers for their customers, who can then modify or book them for themselves. This perfects the symbiosis between customer and travel agency.
Revenue potential and market relevance
With this platform, eniyan expects an increase in sales of up to 20% per travel agency. The simple integration and operation of eniyanWAVE enable travel agencies to make their services more efficient and expand their customer base through improved online visibility and reach.
eniyan at ITB
At ITB in Berlin, eniyan will present the diverse possibilities of the eniyanWAVE platform and demonstrate how travel agencies can innovatively develop their business models and master the challenges of the digital age. For more information, visit eniyan.de or meet the innovative eniyan team directly at the trade fair in Hall 5.1, Stand 140 at freshcells. On March 5th, from 11:30 am to 12:00 pm, eniyan will also present the product publicly there.
Additional publications
https://www.touristik-aktuell.de/nachrichten/reisevertrieb/news/datum/2025/02/14/eniyan-praesentiert-neue-plattform-fuer-reisebueros/
https://www.fvw.de/touristik/technologie/vertriebsplattform-mit-freshcells-technik-eniyan-wave-will-bueros-gegen-check24-und-co-staerken-250066
https://www.reisevor9.de/marketing-digitales/eniyan-stellt-neue-plattform-fuer-reisebueros-vor