Press Release

freshcells at ITB 2023 from 7 to 9 March in Berlin

Düsseldorf, 23 February 2023 – Over the years, the IT company freshcells systems engineering GmbH has established itself in the field of digital distribution platforms and has become a regular and well-known exhibitor in the Travel-Tech hall at ITB. After two years of the COVID pandemic having made face-to-face meetings impossible, freshcells is happy to be back. And freshcells is not coming empty-handed: the new sales features for TravelSandbox® – freshcells' in-house developed travel tech solution – with the flagship Quickstart make visiting freshcells at ITB worthwhile.

Interactive freshMS Modules – adapted to users requirements Marketing experts know the challenge: in order to sell quickly and efficiently, you must look at matters through your client's eyes. Users who visit a travel portal must be able to find the offers they are looking for quickly. To this end, the Interactive freshMS Modules react to users’ filter settings and search parameters. At the same time, in order to direct users’ attention to only those offers that correspond to their wishes, the Interactive freshMS Modules are linked to the source of the offer, which is connected to the sales channel. Interactive freshMS Modules can present any type of holiday offers. Interactive freshMS Modules can save marketers a lot of time because they respond dynamically to user input and adapt accordingly. More features and optimised usability – freshMS Rebrush The freshMS real-time editing tool has been significantly improved, which will benefit editors responsible for keeping content up to date. For example, they can now use the Change History feature. The settings options have been reorganised and are now more intuitive, which makes maintaining sites and pages much easier and more time-efficient. Furthermore, new design options have been added for the creation of marketing content. And with the new split-screen view for mobile devices, users can more easily assess the appearance and effect of the content as it is displayed on mobile devices. Sales platform in Apple Store and Google Play Another huge topic in digital marketing is increasing reach. To achieve an increase in reach, you should cover as many touchpoints as possible, which is why freshcells has developed a solution to bring the TravelSandbox® Quickstart sales platform to the Apple, Google and Microsoft app stores. The solution is greatly advantageous because it is built on a Progressive Web App (PWA), which is integrated into an app frame. This allows easy linking to existing white labels without having to create new ones. Time and costs to market are reduced considerably compared to traditional native apps. Find freshcells at ITB 2023 in Hall 5.1, Booth 140 There is much to discover at the freshcells booth! The team is looking forward to presenting new features and discussing how to get clients started with digital distribution or how to expand their online business. As in previous years, freshcells will be co-hosting the legendary Giata party on Tuesday evening. "We’re looking forward to meeting new people and hearing about their challenges. I’m sure we’ll find the best way for freshcells to help them achieve their goals. Also, after a two-year forced break, we want to get back in touch with our clients and maintain our long-term relationships with them," says Tom Hülser, founder and managing director of freshcells systems engineering. Related links: Request free tickets for ITB:
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freshcells systems engineering GmbH
Burghofstraße 40
40223 Düsseldorf