Press Release

freshcells goes live with Eurowings Holidays after only one month

Only one month after receiving the contract, Düsseldorf-based freshcells systems engineering GmbH goes live with the new booking process for HLX Touristik GmbH's Eurowings Holidays. For years, package deals have been among the most successful in the market for the online travel industry. Developed and maintained by freshcells systems engineering, travelsandbox® allows HLX Touristik GmbH to continually and sustainably keep building its market share of this segment. Recently, Eurowings Holidays joined the long list of strong brands on the HLX platform. Since the travel platform launched in December 2017, freshcells has already taken 16 brands live, including Lufthansa Holidays, Tchibo Reisen, and Travelzoo. In contrast to traditional architectures, TravelSandbox® connects a frontend framework with powerful middleware that, ensures the interfacing between the packaging, content, and booking systems. Highly complex functional components in the frontend can be jointly used for different travel portals or distinctively targeted as needed. The TravelSandbox® build used by HLX also includes the frontend CMS freshMS® developed by freshcells. This allows integration of individual product teasers or entire marketing and SEO pages with live prices and dates directly into the frontend in the travel portal without any need for programming, which is an additional, crucial advantage for vendors wishing to contend in the highly competitive online travel market. Thanks to TravelSandbox®, Eurowings Holidays was able to go live after around one month. The extremely short lead time and minimal production effort for the new booking process both facilitate a fast return on investment. This wouldn't be possible with the traditional path of a new development or the maintenance costs associated with a copy. Speed and economic viability are only two of the important aspects of white label architecture that TravelSandbox® clients enjoy. The architecture also provides maximum flexibility when implementing new booking processes. In the case of Eurowings Holidays, it was simple to integrate two specific bonus programs and a completely different tracking system to that used in other white labels deployed by HLX. Markets, languages, and currencies can all be integrated and configured with equal flexibility. "We're grateful and happy about our long-term partnership with HLX Touristik. HLX has been demonstrating for years how to use the latest technology to successfully compete in the extremely dynamic online travel industry. For us, HLX is an important partner for whom we keep developing and optimizing their platform," explains Tom Hülser, founder and CEO of freshcells. freshcells agency designs, develops, and oversees complex e-commerce solutions and online configuration tools for international clients. Its portfolio of services includes change management consulting for the digital transformation of business processes, the development and production of complete software solutions, including use of its own TravelSandbox® and migthyC® frameworks, the development of client-tailored modules, and supervising applications during the production phase. Clients from the tourism, retail, pharmaceutical and chemical, media and entertainment, and consumer goods industries are in good hands at freshcells.
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